The Worlds of Viral Video | Off Book | PBS Digital Studios

***List of Featured Viral Videos***

This is work-in-progress list. We’ll fill in the holes this week. Feel free to comment on the document if you want to help! ๐Ÿ™‚

“Viral Video” is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.


Jonah Peretti, Buzzfeed
Kevin Allocca, YouTube
Brad Kim, Know Your Meme
Dan Gurewitch, College Humor
Mark Douglas and Todd Womack, Key of Awesome
Michael Learmonth, Advertising Age
Casey Neistat


Minus Baby:
Binar Pilot:
Dexter Britain:
Nic Bommarito:

More Off Book:

Our last video on The Art of Logo Design:
A meditation on slow-motion, time-lapse, photo micrography, and astrophotography:
A sweet piece on The Evolution of 8-Bit Art:
Our short documentary on The Culture of Reddit:
We took a look at the amazing world of LEGO art:

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Twitter: @pbsoffbook

Produced by Kornhaber Brown:

  1. Torchilicho
  2. ranitas 123
  3. Franco Gonzรกlez
  4. ranitas 123
  5. Happy Derpina
  6. deadstarlights
  7. subhani rafi
  8. Dino chan
  9. micky zilbershtein
  10. Other Stuff
  11. TrainedZombie
  12. Donal Troy
  13. Leon Frost
  14. Alesi Ngemi
  15. 7kurisu
  16. tawnyflowers
  17. Phoenixfighter
  18. Beyond Birthday
  19. Alesi Ngemi
  20. MarthaStout0202
  21. nahnotmuch
  22. Tujefe101
  23. Mega Kristin
  24. Nour rabeh
  25. flishlish
  26. yupadme